Zoe Bradley Design Blog

Zoe Bradley + Galeria Melissa- Neon Garden- Covent Garden Until-15 September 2017 July 05, 2017 04:00

Zoe Bradley + Galeria Melissa- Neon Garden 

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley's own thoughts.

Photography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden's iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley's idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

Photography by Melvyn Vincent


The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

Photography by Melvyn Vincent

The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation.

This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism. 

A Quote Bradley found says:

‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

Photography by Melvyn Vincent

When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley's creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

Photography by Melvyn Vincent

As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:

"My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette." 

400 hand-sculpted flowers we're created from Bradley's studio and sculpted into a series of landscapes that we're photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl. 

Bradley's idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work. 

There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

 

 


Why Making A Spectacle Of Christmas Windows Is So Crucial For Brands November 24, 2016 13:30

Much like Charles Dicken's protagonist in his novel, A Christmas Carol, the big luxury department stores have focused on Christmas past, present and future, when they unveiled their all important windows, to an ever expectant audience this month.

Zoe Bradley's Christmas Window for Tiffany & Co 2009
It's the one time of year, that the bricks and mortar of retail can seize their chance of creating something truly magical to engage with the passing public.
Zoe Bradley's first Christmas Window for Liberty department store 2005
Despite the rising significance of digital touchpoints, where consumers are increasingly switched onto their mobile devices to purchase goods, brands continue to pour money and creativity into their elaborate Christmas windows. The stakes have never been higher.
It will certainly take more than a few switched on twinkly lights in the window to entice prospective shoppers over this festive season.
Christmas All Wrapped Up? Zoe Bradley installation for Lane Crawford Hong Kong for Christmas 2006
Christmas windows have become a popular attraction in London, with many people flocking to see the festive displays every year. Its a chance for stores to really turn on the theatre and create drama and storytelling. Consumers want to be taken on a journey, whether that's through nostalgia and sentiment or into the future with technology and wonderment. America has long held this tradition of making family outings to view the magic of the Holiday windows.
Windows at Christmas is all part of the bigger brand story. Brands need to show a sense of escapism and capture the spirit of Christmas. At the very least create a narrative. Tell a story. Take those customers into another world. It should encourage a smile, a sense of revelation. A sense of fun and childlike amusement. It is Christmas after all.
We take a look at those that have caught our attention and impressed with their creative dialogue, along with revisiting some of our own windows from Christmas past.
HARVEY NICHOLS
The Knightsbridge based department store created the drama of the Italian Renaissance for their Christmas window offering, even down to the marble effect front facade.
It captures all the drama we have come to expect from this store, along with lots of detail, props and styling. There are 100,000 glittering ice white balls that form into clouds, elaborate suspended chandeliers and over 90 hand made stars decorating the ceiling.
The windows feature a sizeable 1300 kg of paper, scrunched up to make props. Around 500 litres of paint was used for the marble-effect columns.

Janet Wardley, head of visual display at Harvey Nichols for the past 20 years, says “It has been an exciting challenge to transform the store’s facade with marbled panels inspired by the Italian Renaissance architecture to bring Italy to our UK and Ireland sites this year.
“The use of lighting effects to create two different night and day displays highlights our iconic, playful and daring brand identity' offers Wardley.
HARRODS
Perhaps the worlds most iconic store, Harrods has teamed up with another very iconic British brand, Burberry for their window campaign, titled A Very British Fairy Tale, this wonderfully visual tale, tells the story of two children on an enchanting adventure through a snow-swept English country house.
The impressive display occupies the store’s 29 windows, complete with flying cars, floating bathtubs and secret passageways. What is very impressive in this partnership, is the clever mix of old fashioned story telling with state of the art technology, where the tale can be bought to life by the passing public.
Visitors can interact with a sensory window using a motion sensor, through which they can experiment with the lighting and music. This is when the adults become kids again. Who doesn't love playing with a new gadget at Christmas time?
Director of Creative Marketing at Harrods, Deborah Bee, told the Evening Standard last week,“Innovation is very important for our customers. We wanted the windows to be visually stimulating and adding a digital element allows visitors to engage with the installation in a more meaningful way.”
We couldn't agree more, and if that wasn't enough to engage all those SW1 Christmas shoppers, this genius collaboration have created a short animated film. As a paper artist, I was struck by how detailed and effective the paper characters and scenes looked. It wonderfully captures this fairytale through the imagination of the children.
 SELFRIDGES
Situated on one of London's prime retail sites, these windows offer up the cheeky side of Santa Claus. It's definitely party time for Santa in his full sequinned sparkly red suits. Having taken a two year sabbatical from the iconic Selfridges windows, he's back with a party bang and shows his irreverent side, mischiellously mixing with a host of penguins, poodles and polar bears, not to mention some 70's Disco divas.


Santa feature's in five windows along Oxford Street, where each set took over 100 hours to make and include 90 mirrored disco balls. It should be noted that no Polar Bears or Penguins were harmed in the making of these windows.
The store has also added a fun interactive feature for the estimated 100,000 passing public. A revolutionary speaker system which vibrates the window glass to produce unique soundtracks for the display behind. It really is the season to be jolly.
Selfridges Creative Director, Linda Hewson comments"We are very excited about our Christmas displays this year. We've been thinking of creatively expressing the idea of party and togetherness at the heart of the well-known phrase 'celebrating Christmas' for a while now.”
 
LIBERTY
You could argue Liberty is retail's spiritual home of Christmas and perhaps looking to Christmas past, its fitting that the world famous Tudor building collaborated in an exclusive partnership with The Royal Ballet this season. Showcasing the enchanting story & well known ballet, The Nutcracker.

Carved wood ballerinas and toy soldiers stand proudly amongst the turning cogs of clocks and piles of presents in the Liberty windows.
Each of its windows is themed around a different scene from Drosselmeyer the magician’s magical kingdom to the Nutcracker’s battle with the Mouse King. 

Liz Silvester, Head of Visual Identity at Liberty commented: “This year it was decided that music, dance and drama would be used to bring out the spirit and charm of an exciting and emotive Christmas time: The Nutcracker was the perfect choice!”
 Across the pond in New York City, the story of Christmas is big business and is the most important time of year for the big named department stores.
SAKS
The luxury retailer’s overall theme this year is "Land of 1000 Delights," which includes magical landscapes of colourful sweets and festive fashion. There is larger than life lollipops swirls, skyscraper size sticks of stripy rock, that will have the kids eyes and tongues pressed against the Fifth Avenue windows.


Saks Fifth Avenue also features six windows along Fifth Avenue titled, "The Nutcracker Sweet," where you'll find Clara and the Mouse King frolicking amongst a luscious playground filled with treats. The multicoloured ten-story tall light show, which the department store is most known for during the holidays, is not to be missed. It play's daily from 5 to11pm every ten minutes until 2nd January.

Nancy Hansell, senior strategist at branding firm Siegel+Gale, comments the importance of this time of year for department stores like this. "Window displays, and holiday windows in particular, are really effective in helping brands elevate themselves beyond a transactional experience and remind people of the wonders of shopping," she says.
BLOOMINGDALES
If we are referencing the Dicken's Christmas Carol, then world famous store Bloomingdales have looked to the Christmas future with their collaboration. Teaming up with a group of young dynamic artist's in aid of The Child Mind Institute. These creative visual artists have produced one-of-a-kind chandeliers that are works of their artistic expression based on a word about “light", the stores holiday campaign theme.
These works of art will be auctioned off for charity as “Bloomingdale’s Lights Up A Young Mind”. In the spirit of giving, Abby Modell, Allison Eden, Susanne Bartsch, Inma Barrero, Sean Augustine March, Erika deVries, Jonan Meyer, George Kroenert and Esmeralda Kosmatopoulos gave much of their time and their passion to support these children and the Child Mind Institute.
Bloomingdale's operating VP of Visual Merchandising says "Holiday windows are a big part of Bloomingdale's heritage and an annual tradition for so many of our customers," he says. "Our goal is to create a unique holiday experience that is like no other store in the world."

BERGDORF GOODMAN
We were certainly transported with the magical theme of 'Destination Extraordinary' with luxury department store Bergdorf Goodman. We can  completely relate to this other world at Zoe Bradley, taking the viewer on a journey of discovery and getting lost in another world.
David Hoey, Senior Director of Visual Presentation, characterises the department store's displays as "delirious remakes of the classic dioramas seen in natural history museums."
He cites the work of Henri Rousseau and 12th-century Chinese water-colour mountainscapes as inspiration for the lush, larger-than-life windows, each of which depicts a unique destination. 
A special highlight is the wonderful work of New York based paper artist Daniel Sean Murphy,creating the 10 foot pair of praying mantis. 
 

 


Black Friday Offer Includes FREE Shipping & 10% Discount On Our Waterproof Paper Holiday Wreaths November 22, 2016 16:05

Are you counting down to Black Friday and Cyber Monday? We know your inbox is filling up with discount codes and once in a lifetime offers, so we'll keep this brief.

We'd like to offer you FREE global shipping AND a 10% discount when you purchase one of Zoe Bradley's hand made paper Christmas Wreaths. Whether its for your own personal use at home, or to attract customers to your restaurant, shop, cafe or art gallery. These show stopping Waterproof paper wreaths are certain to attract attention.

This limited offer will start this Friday 25th November and will close at the end of Monday 28th November. This offer will run across the weekend to include Saturday 26th and Sunday 27th November, to give you some extra days to decide which one you'd like to impress your neighbours with.

We have our busy paper elves in our studio, cutting, scoring, folding and fixing these wonderful delicate paper wreaths that are all WATERPROOF, so they can be displayed on your outside or inside door. They really are that good, that you'll want to look at them as much as your neighbours and the postman!

It's all very simple. Select the wreath or wreaths that you most admire and add to the cart. Upon check out simply add the discount code Blackwreath into the discount box and proceed to final payment.

We've added FREE Global Shipping on all orders over £100, which covers everything.

Each wreath is made to order. If you have any questions please drop us an email at gareth@zoebradley.com and we'd be happy to help with your enquire.


NEW Outdoor hand crafted Waterproof Paper Christmas Wreaths November 11, 2016 14:06

To celebrate the launch of our new range of Hand Made Christmas Wreaths, we are offering an introductory 10% discount on all five designs.
To pre order your hand made Christmas Wreath now for this limited offer, select the design that you want from the shop www.zoebradleyshop.com
Enter wreath10 in the discount code on check out of the shop.
This offer starts today Friday 11th November and ends next Saturday 19th November.
 
These beautiful wreaths are all hand made and cut and crafted in our UK studio. They have been designed and created by celebrated Paper Artist Zoe Bradley.

These really are more than just your average Christmas wreath and look just as good hanging inside your home as outside on your door.

The wreaths have been made in a specialised plastic coated paper, so are totally showerproof and won't wilt and go soggy on bad weather days!
The gold paper has all the same qualities as the rich luxurious iridescent papers we use for our boxed roses and lots our big special project installation work. Yet it also has the same plastic coated treatment as the white paper, making it waterproof and weather resistant for use outside.
We're pretty certain decorating your door with a hand crafted paper wreath this season will certainly get the neighbours the talking.
We look forward to receiving your order and we wish you happy shopping from all of us at Zoe Bradley Design.

Game of Thrones Exhibition Will Feature Zoe Bradley Red Rose Corset November 04, 2016 09:00

 

Fans of the HBO series Game of Thrones will have a chance to visit an art gallery next week filled with a huge range of artwork inspired by the award winning programme. We are delighted that celebrated paper artist Zoe Bradley has been asked to take part in this exciting Pop Up exhibition in East London. Celebrating the release of Season 6 available now on Digital download and releasing on Blue-Ray & DVD on 14th November, Game of Thrones, fans will get the opportunity to see original pieces of work and inspirational pieces from the characters to never seen before storyboards, along with an exclusive look at costume sketches and other behind the scenes material.

Kit Harrington's character Jon Snow returns to Season 6
A number of ambitious and innovative creations inspired by the characters and themes of the TV show will be on display in the Game of Thrones Art Gallery at 135 Bethnal Green Road in London’s Shoreditch from Thursday 10th – Sunday 13th November.
Costume Designers from GoT from Season 1 - 5 from L: Michele Clapton & Michele Carragher. Photo: Perry Ogden
The exhibition will also feature never before seen sketches from the shows creators, including original storyboards from the series story boarder William Simpson and costume sketches and jewellery by Michelle Clapton, including the MEY for Game of Thrones
Installations and artwork will feature a variety of materials including wood, paper, embroidery, chain mail and mosaic tiles to large-scale prints from illustrators, painters and graphic designers.
The Red Rose Corset made entirely from paper
Zoe Bradley has chosen to exhibit her Red Rose corset, first commissioned by Sotheby’s London earlier this year, as an inspired piece of costume from Game of Thrones Season 4 and in particular the Purple Wedding. The blood red rose corset (part of a much bigger dress) is a tribute to Natalie Dormer’s character Margaery Tyrell, in which the rose is used to represent the House of Tyrell.
The detailed hand rolled Rose train of Margaery Tyrell Wedding Dress
The Red rose paper corset, adorned with red Swarovski crystals is an exaggerated silhouette to create more drama and theatre than Margaery’s actual wedding dress. However the detail of the hand rolled Briar Roses that crept around her dress in the Lion and the Rose episode in Season 4 is full of dark symbolism.
The Red Rose & ruffle dress as it first appeared on show at Sotheby's
Zoe Bradley’s creation echoes this symbolism with the red blood paper roses, marking the imminent bloody death of Margaery’s husband King Joffrey.
The variety of work on display from talented UK artist will ensure this is a must visit exhibition by any Game of Thrones fan or general art enthusiast.
A Fan Art competition that ran on the HBO UK website invited fans of the show to awaken their artistic flair and ten talented winners were chosen by Issac Hempstead-Wright (Bran Stark in the show) and these will be displayed alongside the working artist creations.
Winter is Coming: Bran Stark played by actor Issac Hempstead Wright elected some art pieces that will be on show at the Pop Up exhibition
Event Details:
FREE ENTRY
Thursday 10th – Friday 11th November (Noon-9pm)
Saturday 12th – Sunday 13th November (10am – 6pm)
135 Bethnal Green Road London E2 7DG
 

Sotheby's Royal & Noble Descent auction exceeds in Sale with artist Zoe Bradley collaboration August 03, 2016 17:43

Paper Artist Zoe Bradley describes in her own words how her collaboration with auction house Sotheby’s produced some of her most memorable and challenging works to date. The recent success of this collaboration in London has meant that the Zoe Bradley pieces are likely to be shown in more of Sotheby's markets, including Paris, Milan, New York and Hong Kong throughout 2016
.
'Sotheby's contacted my studio as they were looking for a collaboration with an artist that could use the stark simplicity of paper to compliment the artistry of the Old Masters period. They wanted to bring awareness to their forthcoming Of Royal & Noble Descent exhibition and auction alongside a contemporary artist.


I met with Sotheby’s Old Master paintings specialist and magazine columnist Jonquil O’Reilly. A resident fashion historian and style ambassador. She inspired me with stories behind the paintings of the Old Masters and the traditions behind the garments and reasons for the styles of the fashion pieces. This proved a springboard for my own research. I began looking into paintings and costume books of etchings that documented the fashions of the time. I found the opulent wigs adorned with feathers, flowers, birds, and powdered with wheat flour stories fascinating. Visually these looked like works of art themselves! The enormous dresses with metres upon metres of the finest silks were tremendous fashion statements. Covered in ruffles, bows, fine lace work and jewels. We worked on scoring techniques with the papers to recreate the fine silks that were used in the court dress to emulate the luxurious nature of the fabric. A challenging but an exciting brief.



THE RED DRESS: EAST GALLERY
This monumental dress is 6m in length and 2.5m in height. It consist's of over 6000 hand sculpted paper ruffles and was adorned with magenta Swarovski crystals along with individual hand crafted roses and ribbons. The symbolism of using red and the shear scale of the piece was created for its symbolism, relating to vast wealth in the 17th and 18th Century.
Inspired by the Elizabethan period and the Spanish court dresses, the designs began with the Farthindales (the distinctive shape that goes underneath the dress) and commonly associated with the Tudor's and worked up to the plunging neckline of a corseted bodice complete with large puff sleeves. The paper ruffle textile was created by hand folding each ruffle and fixing into place to create a delicate shell like textile, that reflected the ornate dress style of the period. The metallic finished paper was chosen for it’s luminous silky quality.


SHOE: EAST GALLERY
These gold shoe’s were based upon a Venetian shoe, from 1700. Often heels would be worn by men as well as women. A fine and expensive shoe always had red heels and soles - the dye was expensive and carried a martial overtone. This fashion soon spread overseas - Charles II of England Coronation portrait of 1661 features him wearing a pair of enormous red, French style heels - although he was over 6ft (1.85m) to begin with. It was also indicative of how the wearer of a red sole or heeled shoes was part of the elite inner court circle.


The texture of the chinese silk was recreated through scoring by hand a scratched line across the metallic card to emulate this fine surface texture. The carnation and blossom flowers and 3D scroll effect were brought to life through pressing textures into the paper to bring these details to life. Every part of the shoe was recreated in acute detail, plaited edging and rolled strips make up the carved paper heals. The paper shoes were finished with a row of clear cut crystals that were placed around a paper buckle. A truly detailed work of art, if only they could be worn!


CROWN: NORTH GALLERY
This majestic sculpture was based upon Elizabeth I crown from the Tudor era. The crown is clad with over 3000 hand cut gold leaves and scored by hand 36,000 times. We finished this very fine detailed crown off by adorning it with Swarovski crystals and pearls. The detail in this piece really has to be seen to be believed.


NECK RUFF: NEW GALLERY
With a diameter of 100cm, which allegedly was the largest size neck ruffs were ever made to, this was technically the most challenging piece .
The 1580s saw the increasing use of lace in ruffs, it was a symbolic fashion accessory that showed wealth & status. The bigger and more frivolous these lacy wheels were the more ostentatious and vain the wearer appeared. We created a repeat laser-cut artwork inspired by Elizabeth I neck ruff, the finely cut details referred back to intricate lace designs of the Elizabethan era. We tried to emulate this detail through the laser cut design. The Ruff is created from over 30 metres of paper. The edges were finely cut to create opulence and delicate edging. Edges were historically kept crisp with straightening irons and we used the same method to give the paper a crisp finish.


WIG: WILSON GALLERY
The 18th Century was the era of big hair for both men and women alike. Women's hair was piled up into towering mounds, helped by padding and hair pieces and added chignons and this was to be my approach in creating the paper wig. Building the strands of paper hair onto an exaggerated mould, I was then able to build up the wig using all the decorations synonymous with this period, from ornament feathered birds, clusters of roses and bows with jewelled centres. Flower chains held in place by Swarovski coloured pearls were placed either side while a plume of feathers jutted from the back of the wig into the air. The fine ringlets at the back of the wig were twisted and rolled around modern day curling tongs, but that's about where any similarity with today's hair preparation ended!

Paper Artist Zoe Bradley Talks on How Fashion & Art Inspire her Work at Royal Academy of Art May 18, 2016 17:39

'Craftmanship combined with silhouette is the handwriting of Zoe Bradley.'

"My precious experience working with Alexander McQueen at such a seminal moment in his career, ignited in me a real love of craftsmanship and detail' says paper artist Zoe Bradley.

This really is where her career path took a left field turn. Instead of pursuing the normal route of ready to wear design, Bradley found a love and passion for creating extreme silhouettes in unusual materials. Working at McQueen's studio led Bradley into sourcing materials, such as wood, metal and raffia. Today, Bradley choice of material is paper. She has developed her techniques over the past 10 years in what she describes as "A truly unique hand sculpted product that celebrates the beautiful and natural forms found in nature."

The winged plywood corset designed by Alexander McQueen and created by Bradley for his no 13 show 1999

Ahead of this Friday's Talk at the Royal Academy of Arts in London, Zoe Bradley will be discussing her journey from it's humble beginning to where she is today.

Fashion Editor and muse, Isabella Blow, championed Bradley's early work. Blow loved her final graduate collection. She made her stamp of approval by photographing it for the cover of the Sunday Times Style magazine.

 Zoe Bradley's final Graduate Collection as featured in The Sunday Times Style by Isabella Blow

'I was drawn to the spectacle of the fashion show that bordered on performance art' says Bradley. She cites Hussein Chalayan, Comme des Garcon, John Galliano and Alexander McQueen as inspirational designers. Mavericks in their design field, who were the exception. Not content with just showing their collections up and down a runway, they pushed boundaries and created theatre. Bradley knew she HAD to work with McQueen, whose vision she admired, respected and above all felt emotionally inspired by.

After joining the team as an intern in 1997, Bradley was given the role of showpiece maker working exclusively on the more unusual commissioned pieces that were very often not from fabric. Working closely from his sketches and specialist craft makers she assisted in creating some of the most iconic pieces in fashion, most recently seen in the exhibition Savage Beauty at New York's Metropolitan Museum and more recently at the sell out show in London's V&A museum.

 As Bradley will explain in this Friday's talk at the Royal Academy of Arts, these were defining moments in creating the spectacle and drama out of an everyday material. Paper.

 

The pleated paper dress designed and created by Zoe Bradley for Michiko Koschino show 2005. Photo courtesy of Ram Shergill

From pleated showpieces for Michiko Koschino to creating a magical christmas  window for London store Liberty, Bradley's path was set to become a paper visionary designer offering a bit of magic into the world of retail.

Work in progress: Creating one of the paper headpieces for Liberty of London Christmas window 2005

Other commissions followed from Tiffany & Co, where Bradley designed and created 146 bespoke windows for their global christmas campaign. Inspired by Fairytales, the work resulted in a perfectly executed story book in a glass box.

One of the five Fairytale scenes, designed and created in paper by Zoe Bradley for Tiffany & Co Global window campaign for Christmas 2009

From International windows that span from New York to Berlin, London to Hong Kong, Bradley has worked on creating some magical sets for advertising campaigns and produced detailed paper works of art for some of the best and well known magazines in publishing. Her work has been exhibited in Amsterdam and London's Sotheby's and appeared in numerous books on paper art.

A pair of gold paper shoes created by Zoe Bradley with Swarovski crystals for Sotheby's London for their Royal & Noble Descent exhibition. Photo courtesy of Sotheby's.

The 6 metre long Red Ruffle paper dress. Designed and created by Zoe Bradley for Sotheby's Royal and Noble Descent exhibition and auction 2016

If you'd like to hear Zoe Bradley talk more in detail about her life in paper and how fashion and art have really had a lasting influence on her work, please secure your place for this Friday's insightful 'In Conversation with …'event at Royal Academy of Art. Places are limited and the event would normally be open only to Friends of the Academy, who this week have been celebrating with all kinds of inspiring events from Talks to Workshops. The Zoe Bradley Talk takes place this Friday 20th May from 7pm - 8.30pm.

The Floral paper chandelier designed and created by Bradley for Burlington Arcade 2015. Photo courtesy of Jamie McGregor Smith

You can confirm your attendance by sending an email to the link below stating its for the Zoe Bradley Talk this Friday.

friends.events@royalacademy.org.uk

Places are STRICTLY limited.

There is also this link to our Facebook page

https://www.facebook.com/events/176437826085716/

 

 


Paper Artist & Designer Zoe Bradley invited to Talk at Royal Academy of Arts April 29, 2016 14:32

Zoe Bradley was honoured to be asked by the Royal Academy of Arts in London to come and talk about her career in fashion and art for their Friends Week (Monday 16th May - Sunday 22nd May)
Above: Zoe Bradley at work in her studio.
A series of events will take place during Friends Week at the Royal Academy of Arts on Piccadilly. Zoe will be talking on Friday 20th May from 7pm - 8.30pm in the Sir Hugh Casson Room, The Keeper's House, Burlington House.
 Above: Exterior shot of the front & courtyard of the RA.
Its a week of events dedicated to the loyal Friends of the RA and a great way to thank them for their continued support. It's also a chance for them to experience events, workshops, activities and tours from around the Academy and beyond.
Above: The white 'Cinderella' shoe by Zoe Bradley. Commissioned by Sotheby's for their Christmas window 2015 will be on show at the RA event.
Be inspired by a visit to the RA library, the oldest fine art library in the UK, with a significant collection of books. Get creative with RA practical workshops from floristry to photography with expert tutors, working in the industry.
 Above: Friends will be able to access the stunning Library room at the RA.
Above: Work by Columbia Creative who will be conducting floristry workshops on Sunday 22nd May from 1.30pm.
Zoe's talk will focus on the link between fashion and art and how it has inspired and influenced many of her paper sculptures, from the couture style larger than life dresses, to the magical headpieces and her most recent work for Sotheby's which involved creating a pair of gold paper shoes and gold paper crown encrusted with Swarovski gems.
Above: The Gold Paper Crown by Zoe Bradley. Commissioned by Sotheby's London for the exhibition and auction of Royal & Noble Descent in January 2016. Adorned with Swarovski crystals and 3,000 hand cut leaves.
Above: The Gold paper shoes created by Zoe Bradley were based on an pair of men's original Venetian court shoes from 1700.
Above: The red ruffle paper dress created with 6,000 ruffles and red Swarovski crystals. On display here at Sotheby's for Royal & Descent auction in January 2016.
There are also talks from the worlds of film, music and poetry. Enthusiasts of fine food and wine can enjoy a selection of tastings that will evoke Italian excellence drawing inspiration form the Age of Giorgione.
Above: Floristry and Fashion - workshop with florist & illustrator Harriet Parry will be on 21st May 10.30am - 12.30am.
For creative professionals looking to connect with like minded Friends, the RA will be premiering a short series of breakfast talks, covering subjects from business incubation to creating your personal brand on line.
There really is something for everyone and as the RA celebrate a milestone of over 96,000 Friends, its sure to be a vibrant and busy week.
Above: One of the 'Ugly Sisters' created in paper by Bradley for Sotheby's London will be on display at the RA on Friday 20th May.
Above: Unpacking one of the 'Ugly Sisters' who will also be on display at the RA for Friends Week.
For more information on the vent programme for Friends Week please click on the link below:
 

Zoe Bradley's collaboration with Marks & Spencer WINS Most Creative Visual at Jasmine Awards March 17, 2016 14:28

We were delighted to hear this week that our collaboration with Marks & Spencer won Best Creative Visual at the annual Jasmine Awards, held at BAFTA London on Wednesday 16th March. Under the Creative Direction of Karen Davidson of Paul Barry Design, paper artist Zoe Bradley created six different paper shapes, inspired by the festive season, including a holly leaf and winged Angel to illustrate the 'Forever Fragrance', timeless classic's that every women should take note of.

These seasonal paper shapes were beautifully shot by the aptly named photographer Christophe Bouquet for the M&S online magazine Style & Living.
The award was introduced in 2012 for a stand alone piece with minimal words which stood the test of time of inspiring the reader by its visual impact.
Despite the panel of judges expressing it was a very tough decision due to the high quality of entries. The Forever Fragrances online piece secured first prize, with words by Emma Robertson.
Well Done & Congratulations on a great team effort with this successful collaboration.

Zoe Bradley Creates a Couture Style Paper Gown for London Design Week Chelsea March 09, 2016 14:10

We were honoured to be asked to take part in this years London Design Week at Chelsea Harbour, which launches to the press & buyers from 13th - 15th March this weekend and the general public from 16th -18th March. Expect to see some of the best global names shaping the luxury interiors world today, showcasing their latest collections and ranges.

Zoe Bradley will showcase a blue floral dress made entirely from paper for this years London Design Week 

With this years theme heavily directed by the Geometric trend and the colour blue, paper artist Zoe Bradley went on an inspirational journey to discover past and present artist and designers who made the colour blue a pivotal part of their work.

Always referencing the floral & fauna world that Bradley has become synonmous with, it was no surprise that other artists and designers have found inspiration in the symmetry and formation of flowers.

Zoe looked at works by William Morris, Japanese Osaka prints, the Art Forms in Nature by Ernst Haeckel and paintings of Monet's blue period as well as Wedgwood and Delft Pottery whose work is defined by the colour blue.

 

 

Above: Zoe Bradley's paper geometric interpretation of the Chrysanthemum.

Below: Some of the Delft Blue ceramic inspiration behind the Blue Dress for London Design Week

The shape of the skirt for the dress echoed the roundness of the glass dome ceiling in the South Dome of Chelsea Design Centre where the dress will be on display. The bodice attached to the skirt has a nipped in waist to accentuate the larger than life silhouette.

 

The dress design sketch by Zoe Bradley

The 400 flowers that form the paper textile for the dress were cut and assembled by hand in Bradley's studio. There is also 3,500 leaves that have been scored over 17,000 times. 

 

Above: A still life shot of the paper flowers that include a Wild Rose, Apple Blossom, Cherry Blossom and Chrysanthemum, along with 3,500 leaves that will go onto the dress frame and bodice.

 

Above Paper Artist Zoe Bradley at work creating the huge paper floral dress for #LDW16

For more information and the full programme of events over London Design Week at Chelsea Harbour London click on the link below

http://www.dcch.co.uk/LDW16-Full-Event-Programme


Paper Artist Zoe Bradley Collaborates with Sothebys to create unique Installation January 22, 2016 15:17

Tomorrow will see the unveiling of five incredible works of art created by reknowned paper artist Zoe Bradley. The unique pieces were created by Bradley and her small team of highly skilled crafts people from her UK studio. Each piece takes its inspiration from rare and beautiful works of art that have been curated ready for auction by the famous auction house Sothebys. Entitled Of Royal & Noble Descent, the works on view once belonged to royal and aristocratic European families.

They have literally been bought to life through Zoe Bradley's paper sculptures, which include a pair of gold shoes encrusted with Swarovski crystals, a large white Ruff with intricate cut out detail to emulate lace work, an oversize gold crown also beautifully adorned with precious Swarovski stones and pearls, a large 17th Century inspired wig, complete with feathers, birds, roses, bows and small flower chains held in place by soft pastel pearls. Each bow has a faceted cut crystal attached, also from Swarovski.

Detail of paper Wig

The largest piece is a 6 metre long red dress. A masterpiece in paper manipulation, it contains thousands of ruffles and hundreds of roses and bows. All produced in a deep rich iridescent red paper to give the illusion of centuries old silk. Again the bodice is adorned with red Magma crystals from Swarovski that sparkle wonderfully under the gallery lights.

The exhibition opens to the public tomorrow Thursday 14th January until next Monday 18th with a special Late Night View this Friday 15th January with a special Fashion Talk by Old Master Specialist and Harpers Bazaar Contributing Editor @bazaaruk  Jonquil O'Reilly

http://www.sothebys.com/en/news-video/blogs/all-blogs/sotheby-s-at-large/2016/01/zoe-bradley-paper-art-installation.html


Paper Artist Zoe Bradley collaborates with Japanese store Hankyu for her largest window installation. September 14, 2015 13:55

This month Zoe Bradley Design collaborated with premier Japanese department store, Hankyu in Osaka to create seven stunning windows to launch the new season collections for Autumn Winter 2015. Taking inspiration from the textures and embellishment that many designers were showing for the coming season, we pushed paper to its limits and created oversized couture style gowns and headpieces to bring the dramatic windows to life.


Highlights include a deep claret pom pom gown, which tumbles and cascades from a gold mannequin, perched bird-like from a high swing and a voluminous Hydrangea gown complete with headpiece that fills an entire window. The shear size of the enormous windows, played to Zoe Bradley's strengths of over scaling the silhouettes from the 4 metre high dresses to an expansive blossom headpiece that stretches across the window and the magical swirling butterfly headpiece that grows from the mannequin’s head rotating across the window. A vision of fantastical fluttering wings, where each butterfly is adorned with a single Swarovski crystal.

The creations were very fashion focused as we set out to imagine seven ‘Gorgeous’ windows that takes you on a journey through a magical garden from the hundreds of colourful drop flowers to a huge flowering rose branch.

 


For the first time, Zoe Bradley also collaborated with the worlds leading crystal brand, Atelier Swarovski. Hundreds of sparkling crystals were applied to the dresses and the butterflies. The effect was spectacular, as it gave real depth and sparkle to the bespoke creations and re-enforced the fashion trend of embellishment. Each crystal was painstakingly applied by hand. The whole showcase of the windows was about craftsmanship and decoration and yet again showed how the medium of hundreds of sheets of flat paper can be realised into something very unique and visually exciting.



The work was on an enormous scale and the Zoe Bradley team simply could not have achieved such magnificent creation without the manpower, skill and patience of the Hankyu team who we worked alongside in their Kyoto workshop in the run up the installation. This has been our biggest creation to date and probably has set some kind of world record on creating the largest number of windows made solely from paper. We hope you can see from the images the craftsmanship and skill that took place in creating these magnificent windows.

www.zoebradley.com

#paperflowers #wearableart #luxuryretail #couture #hankyu #japan #paperartist

www.hankyu-dept.co.jp