Zoe Bradley Design Blog

Zoe Bradley + Galeria Melissa- Neon Garden- Covent Garden Until-15 September 2017 July 05, 2017 04:00

Zoe Bradley + Galeria Melissa- Neon Garden 

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley's own thoughts.

Photography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden's iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley's idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

Photography by Melvyn Vincent


The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

Photography by Melvyn Vincent

The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation.

This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism. 

A Quote Bradley found says:

‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

Photography by Melvyn Vincent

When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley's creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

Photography by Melvyn Vincent

As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:

"My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette." 

400 hand-sculpted flowers we're created from Bradley's studio and sculpted into a series of landscapes that we're photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl. 

Bradley's idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work. 

There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

 

 


Black Friday Offer Includes FREE Shipping & 10% Discount On Our Waterproof Paper Holiday Wreaths November 22, 2016 16:05

Are you counting down to Black Friday and Cyber Monday? We know your inbox is filling up with discount codes and once in a lifetime offers, so we'll keep this brief.

We'd like to offer you FREE global shipping AND a 10% discount when you purchase one of Zoe Bradley's hand made paper Christmas Wreaths. Whether its for your own personal use at home, or to attract customers to your restaurant, shop, cafe or art gallery. These show stopping Waterproof paper wreaths are certain to attract attention.

This limited offer will start this Friday 25th November and will close at the end of Monday 28th November. This offer will run across the weekend to include Saturday 26th and Sunday 27th November, to give you some extra days to decide which one you'd like to impress your neighbours with.

We have our busy paper elves in our studio, cutting, scoring, folding and fixing these wonderful delicate paper wreaths that are all WATERPROOF, so they can be displayed on your outside or inside door. They really are that good, that you'll want to look at them as much as your neighbours and the postman!

It's all very simple. Select the wreath or wreaths that you most admire and add to the cart. Upon check out simply add the discount code Blackwreath into the discount box and proceed to final payment.

We've added FREE Global Shipping on all orders over £100, which covers everything.

Each wreath is made to order. If you have any questions please drop us an email at gareth@zoebradley.com and we'd be happy to help with your enquire.


NEW Outdoor hand crafted Waterproof Paper Christmas Wreaths November 11, 2016 14:06

To celebrate the launch of our new range of Hand Made Christmas Wreaths, we are offering an introductory 10% discount on all five designs.
To pre order your hand made Christmas Wreath now for this limited offer, select the design that you want from the shop www.zoebradleyshop.com
Enter wreath10 in the discount code on check out of the shop.
This offer starts today Friday 11th November and ends next Saturday 19th November.
 
These beautiful wreaths are all hand made and cut and crafted in our UK studio. They have been designed and created by celebrated Paper Artist Zoe Bradley.

These really are more than just your average Christmas wreath and look just as good hanging inside your home as outside on your door.

The wreaths have been made in a specialised plastic coated paper, so are totally showerproof and won't wilt and go soggy on bad weather days!
The gold paper has all the same qualities as the rich luxurious iridescent papers we use for our boxed roses and lots our big special project installation work. Yet it also has the same plastic coated treatment as the white paper, making it waterproof and weather resistant for use outside.
We're pretty certain decorating your door with a hand crafted paper wreath this season will certainly get the neighbours the talking.
We look forward to receiving your order and we wish you happy shopping from all of us at Zoe Bradley Design.

Zoe Bradley Creates a Couture Style Paper Gown for London Design Week Chelsea March 09, 2016 14:10

We were honoured to be asked to take part in this years London Design Week at Chelsea Harbour, which launches to the press & buyers from 13th - 15th March this weekend and the general public from 16th -18th March. Expect to see some of the best global names shaping the luxury interiors world today, showcasing their latest collections and ranges.

Zoe Bradley will showcase a blue floral dress made entirely from paper for this years London Design Week 

With this years theme heavily directed by the Geometric trend and the colour blue, paper artist Zoe Bradley went on an inspirational journey to discover past and present artist and designers who made the colour blue a pivotal part of their work.

Always referencing the floral & fauna world that Bradley has become synonmous with, it was no surprise that other artists and designers have found inspiration in the symmetry and formation of flowers.

Zoe looked at works by William Morris, Japanese Osaka prints, the Art Forms in Nature by Ernst Haeckel and paintings of Monet's blue period as well as Wedgwood and Delft Pottery whose work is defined by the colour blue.

 

 

Above: Zoe Bradley's paper geometric interpretation of the Chrysanthemum.

Below: Some of the Delft Blue ceramic inspiration behind the Blue Dress for London Design Week

The shape of the skirt for the dress echoed the roundness of the glass dome ceiling in the South Dome of Chelsea Design Centre where the dress will be on display. The bodice attached to the skirt has a nipped in waist to accentuate the larger than life silhouette.

 

The dress design sketch by Zoe Bradley

The 400 flowers that form the paper textile for the dress were cut and assembled by hand in Bradley's studio. There is also 3,500 leaves that have been scored over 17,000 times. 

 

Above: A still life shot of the paper flowers that include a Wild Rose, Apple Blossom, Cherry Blossom and Chrysanthemum, along with 3,500 leaves that will go onto the dress frame and bodice.

 

Above Paper Artist Zoe Bradley at work creating the huge paper floral dress for #LDW16

For more information and the full programme of events over London Design Week at Chelsea Harbour London click on the link below

http://www.dcch.co.uk/LDW16-Full-Event-Programme


Paper Artist Zoe Bradley collaborates with Japanese store Hankyu for her largest window installation. September 14, 2015 13:55

This month Zoe Bradley Design collaborated with premier Japanese department store, Hankyu in Osaka to create seven stunning windows to launch the new season collections for Autumn Winter 2015. Taking inspiration from the textures and embellishment that many designers were showing for the coming season, we pushed paper to its limits and created oversized couture style gowns and headpieces to bring the dramatic windows to life.


Highlights include a deep claret pom pom gown, which tumbles and cascades from a gold mannequin, perched bird-like from a high swing and a voluminous Hydrangea gown complete with headpiece that fills an entire window. The shear size of the enormous windows, played to Zoe Bradley's strengths of over scaling the silhouettes from the 4 metre high dresses to an expansive blossom headpiece that stretches across the window and the magical swirling butterfly headpiece that grows from the mannequin’s head rotating across the window. A vision of fantastical fluttering wings, where each butterfly is adorned with a single Swarovski crystal.

The creations were very fashion focused as we set out to imagine seven ‘Gorgeous’ windows that takes you on a journey through a magical garden from the hundreds of colourful drop flowers to a huge flowering rose branch.

 


For the first time, Zoe Bradley also collaborated with the worlds leading crystal brand, Atelier Swarovski. Hundreds of sparkling crystals were applied to the dresses and the butterflies. The effect was spectacular, as it gave real depth and sparkle to the bespoke creations and re-enforced the fashion trend of embellishment. Each crystal was painstakingly applied by hand. The whole showcase of the windows was about craftsmanship and decoration and yet again showed how the medium of hundreds of sheets of flat paper can be realised into something very unique and visually exciting.



The work was on an enormous scale and the Zoe Bradley team simply could not have achieved such magnificent creation without the manpower, skill and patience of the Hankyu team who we worked alongside in their Kyoto workshop in the run up the installation. This has been our biggest creation to date and probably has set some kind of world record on creating the largest number of windows made solely from paper. We hope you can see from the images the craftsmanship and skill that took place in creating these magnificent windows.

www.zoebradley.com

#paperflowers #wearableart #luxuryretail #couture #hankyu #japan #paperartist

www.hankyu-dept.co.jp