Zoe Bradley Design Blog

Zoe Bradley + Galeria Melissa- Neon Garden- Covent Garden Until-15 September 2017 July 05, 2017 04:00

Zoe Bradley + Galeria Melissa- Neon Garden 

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley's own thoughts.

Photography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden's iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley's idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

Photography by Melvyn Vincent


The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

Photography by Melvyn Vincent

The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation.

This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism. 

A Quote Bradley found says:

‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

Photography by Melvyn Vincent

When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley's creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

Photography by Melvyn Vincent

As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:

"My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette." 

400 hand-sculpted flowers we're created from Bradley's studio and sculpted into a series of landscapes that we're photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl. 

Bradley's idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work. 

There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

 

 


Paper Artist & Designer Zoe Bradley invited to Talk at Royal Academy of Arts April 29, 2016 14:32

Zoe Bradley was honoured to be asked by the Royal Academy of Arts in London to come and talk about her career in fashion and art for their Friends Week (Monday 16th May - Sunday 22nd May)
Above: Zoe Bradley at work in her studio.
A series of events will take place during Friends Week at the Royal Academy of Arts on Piccadilly. Zoe will be talking on Friday 20th May from 7pm - 8.30pm in the Sir Hugh Casson Room, The Keeper's House, Burlington House.
 Above: Exterior shot of the front & courtyard of the RA.
Its a week of events dedicated to the loyal Friends of the RA and a great way to thank them for their continued support. It's also a chance for them to experience events, workshops, activities and tours from around the Academy and beyond.
Above: The white 'Cinderella' shoe by Zoe Bradley. Commissioned by Sotheby's for their Christmas window 2015 will be on show at the RA event.
Be inspired by a visit to the RA library, the oldest fine art library in the UK, with a significant collection of books. Get creative with RA practical workshops from floristry to photography with expert tutors, working in the industry.
 Above: Friends will be able to access the stunning Library room at the RA.
Above: Work by Columbia Creative who will be conducting floristry workshops on Sunday 22nd May from 1.30pm.
Zoe's talk will focus on the link between fashion and art and how it has inspired and influenced many of her paper sculptures, from the couture style larger than life dresses, to the magical headpieces and her most recent work for Sotheby's which involved creating a pair of gold paper shoes and gold paper crown encrusted with Swarovski gems.
Above: The Gold Paper Crown by Zoe Bradley. Commissioned by Sotheby's London for the exhibition and auction of Royal & Noble Descent in January 2016. Adorned with Swarovski crystals and 3,000 hand cut leaves.
Above: The Gold paper shoes created by Zoe Bradley were based on an pair of men's original Venetian court shoes from 1700.
Above: The red ruffle paper dress created with 6,000 ruffles and red Swarovski crystals. On display here at Sotheby's for Royal & Descent auction in January 2016.
There are also talks from the worlds of film, music and poetry. Enthusiasts of fine food and wine can enjoy a selection of tastings that will evoke Italian excellence drawing inspiration form the Age of Giorgione.
Above: Floristry and Fashion - workshop with florist & illustrator Harriet Parry will be on 21st May 10.30am - 12.30am.
For creative professionals looking to connect with like minded Friends, the RA will be premiering a short series of breakfast talks, covering subjects from business incubation to creating your personal brand on line.
There really is something for everyone and as the RA celebrate a milestone of over 96,000 Friends, its sure to be a vibrant and busy week.
Above: One of the 'Ugly Sisters' created in paper by Bradley for Sotheby's London will be on display at the RA on Friday 20th May.
Above: Unpacking one of the 'Ugly Sisters' who will also be on display at the RA for Friends Week.
For more information on the vent programme for Friends Week please click on the link below: