Zoe Bradley Design Blog

ZOE BRADLEY CREATES FLORAL SPECTACLE FOR PANDORA LONDON March 29, 2018 17:54

Zoe Bradley was Brought on board to collaborate with Pandora to offer a moment of curb appeal, wow factor and to apply our attention to detail and craftsmanship.


Zoe Bradley + Galeria Melissa- Neon Garden- Covent Garden Until-15 September 2017 July 05, 2017 04:00

Zoe Bradley + Galeria Melissa- Neon Garden 

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley's own thoughts.

Photography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden's iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley's idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

Photography by Melvyn Vincent


The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

Photography by Melvyn Vincent

The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation.

This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism. 

A Quote Bradley found says:

‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

Photography by Melvyn Vincent

When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley's creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

Photography by Melvyn Vincent

As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:

"My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette." 

400 hand-sculpted flowers we're created from Bradley's studio and sculpted into a series of landscapes that we're photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl. 

Bradley's idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work. 

There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

 

 


Celebrating Olympic Success with Team GB at British House Rio under Zoe Bradley Paper Chandelier August 22, 2016 17:34


The entrance to British House with Zoe Bradley's paper chandelier greeted Team GB & guest's.  
After Team GB's most successful Olympic Games to date, we reflect on the last incredible 16 days in Rio and like a ripple effect, the feel good factor its left in its wake, that will inspire a whole new generation of sporting talent. 
Team GB won medals in 19 events, more than they achieved in London four years ago. Since last weekend British athletes have appeared unstoppable in their quest to attain or in many cases retain Olympic medals. It has been an incredible sporting event to witness and we have been honoured to have had a piece of Zoe Bradley paper art hanging within the beautifully transformed space of British House.
A view from underneath the Zoe Bradley chandelier at British House
Olympic Canoe Slalom Gold medallist Joe Clarke.
The old colonial style architecture of the building set within Rio's Botanical Gardens in Parque Lage could not have been better placed. In the shadow of the iconic  and monumental Christ the Redeemer it has been Team GB's hospitality residence during the Games. We couldn't have possible predicted before these Games in Rio that so many British athletes would be collecting such an impressive medal haul and having their photo taken in front of our paper floral chandelier.
Olympic Gold medallist's Katie Archibald & Elinor Barker for Team Pursuit Cycling
It was the very impressive and decorative doomed entrance that the hundreds of paper floral garlands hung from a circular structure. Made up of three rings, that decreased in size, rather than the more symbolic interlocking five rings, the colourful iridescent paper was illuminated both day and night, welcoming Team GB athletes their families and guest's into a home from home environment where they could relax and share their success and most importantly switch off from the pressures of competing within the Olympic Park or other competing venues.
Olympic Medallist's David Florence & Richard Hounslow won Silver in the Men's double Canoe Slalom
A delighted Bryony Page jumps for joy after winning a Silver medal in Trampolining
Perhaps now the very late nights of the past fortnight have been put to rest and the many dark circles that hung less graciously than the Olympic flag from our eyes have started to lift, we can truly appreciate what coming second on the medal board, ahead of vast nations such as China and Russia means to our small but great nation. 
We hoped by adding the colour gold into the paper floral garlands that it would offer some incentive and inspiration to our athletes. Little did we know when it was hung in place 2 weeks ago, just how symbolic the gold would become and how dominant the colour would be for our most inspiringTeam GB yet.
Golden Olympians: Team GB success in the rowing both in the Men's Fours and the women's pairs. From Left to Right: Mohamed Sbihi, George Nash, Helen Glover, Heather Stanning, Alex Gregson, Constantine Louloudis
It seems the chandelier that everyone has had to pass under into British House reflected some of its glory and colour, namely gold onto Team GB, bringing them Olympic success.
Bring on the Great! Bring on Tokyo 2020!

Zoe Bradley Creates Huge Paper Chandelier for Team GB British House in Rio Brazil August 03, 2016 17:47

Some weeks ago, Zoe Bradley Design studio was asked to design and create a paper sculpture for Team GB's hospitality venue in Rio de Janerio for the Olympic Games. Known as British House, the venue is to provide a relaxed sanctuary for Team GB and their VIP guest's away from the sporting venue's.
The exterior of British House. Home to Team GB during the Rio Olympics in Parque Lage.
It's not the sort of commission you get everyday, while at least not for every four years. Bradley set to work on designing a show stopping large floral chandelier to celebrate Team GB's new home in Rio. It was certainly a challenge! The studio had to cut and curl hundreds of flowers with less than 4 weeks until the structure had to be shipped from London to Rio.

The entrance to British House in Parque Lage situated opposite the iconic Christ the Redeemer.
‘I wanted to create a piece that celebrated the rich tropical colours that are synonymous with Brazil, and capture the exotic nature of the host country’s flowers.’ comments Bradley.
The design studio was poised to create something quite special. It required Bradley's renowned paper sculpting skills to produce a floral chandelier on an Olympic scale.

Artistic rendering of how the paper floral chandler will appear.
‘I wanted the floral chandelier to engulf the space and draw you into the building, which can be viewed from many angles. I want the athletes and guests to be inspired and uplifted as they walk through the entrance.’ says Bradley
Hundreds of paper flower garlands waiting to be hand curled.
The result was a dense cascading paper floral chandelier that will take pride of place in the entrance to the impressive Parque Lage building. Inspired by Rio's native Bougainvillea plant, the design has been created from over 2500 hand curled flowers in fuchsia pink, burnt orange, deep violet, lilac, and, of course, gold to symbolise the ultimate achievement. Hundreds of florals cascade down from three separate circular rings inside one another. The piece measures 2.5 metres in diameter and 2.8 metres in hanging length.

The final Zoe Bradley Paper Chandelier ready to be raised up

Zoe Bradley's work is aimed at bringing awareness to cultural events, and she believes that art can enhance environments in which we work and live. Bradley recognises 'This is a great opportunity to take a contemporary art installation outside the usual gallery walls. Hanging the chandelier at the entrance to Team GB British House I hope, will provide a warm and uplifting welcome to the athletes and invited guest's over the coming weeks.'