ZOE BRADLEY CREATES FLORAL SPECTACLE FOR PANDORA LONDON March 29, 2018 17:54
PANDORA IN BLOOM
Zoe Bradley was asked to collaborate with jewellery brand, Pandora to offer a moment of curb appeal from its Marble Arch flagship store in London's Oxford Street. The floral creation was aimed at delivering the WOW factor. The ZB studio wanted to create something truly bespoke and handcrafted. Applying our knowledge of paper cutting and sculpture we set about producing fine detail and craftsmanship across many varieties of flowers.
Jo Glynn-Smith, VP of Marketing at PANDORA Jewellery UK comments that: ‘As PANDORA Shine is such a significant launch we wanted to create something unique with huge curb appeal for our flagship store. With her incredible eye for detail, Zoe was able to capture the essence of our collection and play on the hand-crafted nature of our products to inspire her installation, the most elaborate floral window treatment we have done to date.’
This floral installation was one of our most detailed executions to date. The two large bespoke 3D flower walls transformed the windows into an explosion of colour of British flowers. The abundance of flowers was extended to go outside the store, by designing several of the key flower styles in a gold metallic to arch across the top of the Pandora store. The psychedelic flower show had landed!
This creation has taken over 13 weeks to create from design and concept to creation. Working with a dedicated team of 7, featuring over 3000 hand-sculpted blooms using over 10,000 petals. Created from over 14 different style's of spring blooms, of Roses, Foxgloves, Delphinium, Lily of the Valley, Daisy, Anemone and cherry blossom in 13 colour ways of our signature iridescent papers, each flower meticulously handcrafted.
Key signature ZB flowers were scaled up in metal as big as 150cm diameter in order to create curb appeal. Bradley wanted the flowers to grow in scale over the store. Creating this ‘Alice in Wonderland' moment for the passing the public to admire and get inspired by.
Zoe Bradley says: "I took inspiration from the spring florals in the PANDORA Shine campaign which is whimsical and playful. I wanted to play with the scale and colours to create an avalanche of brightly coloured flowers. My aim was to create a real sense of a theatrical wilderness…"
The design was to work inside and out, so it would appear all these wonderful flower styles were spilling out from the window, enhanced by a gold floral garland arching over the outside of the flagship store.
Bradley says: This was my Alice in Wonderland moment for Pandora - Playing with scale and detail to create this immersive experience and instagram moment!
Photography: Melvyn Vincent